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Social Media for Small Business: Can SMB scale, compete and grow using Social...
By Suzanne Nagy, Social2B Social Media Coordinator Social media is changing the way small businesses communicate with customers and market products and services. Social media gives small business...
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Social Media Conversion and Analytics – Path to ROI via SocialReport
By Social2B Analytics Unit Before social media was “social”, brands relied on traditional marketing techniques to reach their target audiences and strengthen their foundations. Today, in an age of...
View ArticleEngaging With You
The Social2B Labs blog exhibits a collection of personalities and experiences from the contributors of our social community. Interested in submitting a post? Send a draft here.
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Social Media Integration – The Importance of Integration
By Kelly Loubet – Social2B Director of Social Community Marketing Talk to any social media consultant or social media expert and they’ll say this: If any company wants its social media marketing plan...
View ArticleImportance of Social Media Monitoring
By Kelly Loubet – Social2B Director of Social Community Marketing A recent article from InformationWeek states that – social media measurement and social media metrics are becoming paramount to...
View Article25 Unbelievable Social Media Statistics
By Kelly Loubet Social2B Director, Social Community Marketing We all know that social media impacts the way we do business. It affects the way that consumers shop, the way that brands market, and the...
View Article5 Easy Steps to Social Media Metrics, Measurements and Scalability
Monitoring and measuring your social media efforts is more important than ever and paramount to an effective social media strategy. If you don’t know what people are saying about you, how are you...
View ArticleThe Biggest Challenge CMOs Face
I recently attended The CMO Club Summit in NYC. I’m not a CMO (yet), but I was there as a representative of Social2B and we were a sponsor of the event. Having the opportunity to listen to the...
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Social Media for the Enterprise; a Value Chain Odyssey
By Ytzik Aranov, Managing Partner, Social2B For those of you who’ve been through business school lectures on Michael Porter’s Value Chain Analysis this doesn’t come as news to you. But when asked...
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Turning Facebook Likes into More Than Just a Click
Everyone knows that clicking the “like” button on a company’s Facebook page shows that company is increasing its fan base. But what happens after the click? For me… it’s often just that. A click. I’m...
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